Editorial continued from page 3. and concerts, and to visit 50 countries in his lifetime. Although he initially thought these dreams were impossible, they are now realities. Outside of the technology world, Hoffman has produced movies, musical events, concerts, tours, and charity events with such artists as Elton John, Britney Spears, NSync and others. He also serves on numerous charity and non-profit boards. He equates entrepreneurship with winning a gold medal. If you have six great ideas, get rid of five and do one the best you can. Athletes focus on one sport, and that’s how they win the gold. One of six never achieves excellence. When you win a gold medal, you gain credibility in the world. “Don’t chase money, chase excellence,” Hoffman said. “Money follows excellence.” Hoffman used Amazon as an example. They won the gold while selling books, and once their reputation was established, they expanded on their expertise. Another tip from Hoffman? Build a great team. When hiring, he doesn’t ask applicants to see their resumes. Rather, he says, “Tell me some of your dreams. Let’s see if we can design a career that will get you there.” “Helping somebody achieve something is what gets me up every morning,” he said. “That’s my job as a leader. A true leader is a servant who spends time building a culture and workplace that no one wants to leave.” Another tip? Most companies build products from the company out. The best build from the customers in. Get to know your customers and what they want. In summary, the best entrepreneurs: • Dream big, • Solve real problems, • Harvest ideas, • Build great teams and • Win a gold medal. Although this column is focused on success as an entrepreneur, it also shares a life lesson: When you focus on a dream and go for the gold, you can make it come true. In addition to Hoffman’s presentation at the Beachwood Chamber of Commerce awards program, PsychBC was recognized as Business of the Year, University Hospitals Ahuja Medical Center as Civic Organization of the Year and Gayle Hochheiser as Citizen of the Year. For more information about these recognitions, be sure to read last month’s feature article at www. beachwoodbuzzmag.com. Where your mind goes, energy flows – Quote by Penny Reilly Valid thru 7/31/15. Limit one per household. During business hours. Not valid on prior sales. Can not be used in conjunction with any other discounts. Electric Cooling Systems only. 6 Beachwood Buzz n July 2015